You have an offer in mind. Now you need a clear path to buyers.
If you don't, start with Cohort 1.
You have useful skills and an offer idea—or an existing offer you’re ready to improve. You may have built something, started posting or launched a website, but still be unsure how to reach the right people, explain the value clearly and turn interest into sales.
This cohort is for independent professionals, consultants, coaches, creators and small business owners who are ready to work on one offer and bring it to market. You don’t need a large audience or a finished marketing system. You do need a direction, relevant skills and time to apply what you learn.
Over four weeks, we’ll research demand, strengthen your positioning, pricing and packaging, develop a buyer-focused marketing approach and prepare your launch. You’ll leave with decisions and working materials you can continue using—not just more ideas to organize later.
Get ready for your Q1 launch.
October 27–November 24, 2026
Four live working sessions + a bonus live Q&A
You can join directly. Completing Cohort 1 isn’t required.
“I’m good at what I do. I’m not a marketer.”
That’s something I hear often.
People have experience, ideas and something useful to offer. They’re willing to work. What they’re missing is a clear understanding of how the offer, audience, content and sales process fit together.
So they keep preparing. They rewrite their About page. Post more. Consider another platform. Build something else.
Meanwhile, the question remains: who is going to buy this, why would they choose it and how will they find it?
That uncertainty can keep an otherwise viable offer in development indefinitely. The longer you postpone conversations with potential buyers, the longer you may spend refining assumptions instead of learning what the market needs.
In this cohort, we’ll work through those questions using your own offer. Each week gives you a specific decision and set of materials to develop, with live guidance and time to ask questions.
The goal is to replace scattered marketing activity with a practical path from buyer research to launch preparation.
What we’ll work on
Before investing more time in your offer, let’s hear from the people who could buy it.
We’ll work on finding potential buyers and approaching them for research conversations without pitching. You’ll investigate the problem, how urgently they want it solved and what they’ve already tried or paid for.
Bring an existing offer or an idea you’re considering. Either way, we’ll examine the assumptions behind it before you invest further in building or promoting it.
You’ll work toward: buyer conversations and evidence to guide your offer decisions.
Use what you learned to shape an offer buyers can understand and see a reason to choose.
We’ll work through the outcome, your distinctive value, the format, pricing, packaging and delivery boundaries. Your offer needs to make sense for the buyer and for the time you have available to deliver it.
Then we’ll turn that into a clear sales message and sales-page draft, so you have language to use when you explain the offer.
You’ll work toward: one clearly packaged offer, an initial price and compelling sales copy.
Followers and readers don’t automatically become customers.
We’ll identify where your prospective buyers spend time, what they need to understand before purchasing and how your content can demonstrate your expertise and connect to your offer.
You’ll develop a practical plan for reaching relevant people, staying connected and giving interested buyers a next step. That may involve content, email, existing relationships, outreach or a combination that fits your offer and capacity.
You’ll work toward: a buyer-focused content and nurture plan you can maintain.
Bring the pieces together into a plan for introducing and selling your offer.
We’ll map the preparation, sales page, content, emails and follow-up. You’ll identify what needs to be ready, how people will purchase or inquire and what response you’ll track.
You’ll choose a launch date that fits your capacity and prepare the next steps toward Q1. Having a plan before you begin can help you see what is realistic, what is missing and where to focus your limited time.
You’ll work toward: a launch calendar, campaign drafts and a readiness checklist.
An extra session to bring your questions, work through anything you’re stuck on and make sure you have a clear next-step plan.
Use this session to review decisions, resolve practical questions and identify what still needs attention before you launch.
Bring an idea or an existing offer
This cohort is for people who know roughly what they want to sell and need help bringing it to market.
You might be preparing a service, workshop, consulting package or digital product. You may already have customers and want to improve an offer that’s difficult to explain, price or sell.
You don’t need a large audience or a finished website. You do need relevant skills, a direction to work on and time to participate between sessions. The $495 investment is for a structured, guided working process: you’ll apply the exercises to your own offer, develop your own materials and use the live sessions to make decisions and get unstuck.
This could fit you if:
- You have an offer idea but don’t know how to market it.
- You’re posting content without a clear connection to what you sell.
- You want to improve your positioning, pricing or packaging.
- You’ve been preparing for months and need a structured path toward launch.
- You have an existing offer but aren’t sure whether the problem is the offer, the message or the way you’re reaching buyers.
- You’ve completed Cohort 1 and are ready to work on the marketing.
Still deciding what to build or how you want to earn?
A working cohort
Each week, you’ll apply the material to one offer. Between sessions, you’ll conduct research, make decisions and develop your marketing materials. We’ll use the live sessions to discuss the work, answer questions and help you move forward.
The value of the cohort is in completing this sequence with guidance and accountability: investigate demand before investing further, make the offer clearer, decide how to reach buyers and prepare the materials needed for a launch.
You’ll receive:
- Four live working sessions with Krista.
- Practical exercises and reusable templates.
- Group discussion and opportunities to ask questions.
- A bonus live Q&A session.
- A clear sequence for moving from offer assumptions to buyer research, offer decisions and launch preparation.
You’ll create and implement your own materials with guidance. Individual copywriting, account setup and campaign management are separate services.
Your schedule
We meet on Tuesdays:
The first session is one hour earlier in the UK because the UK and US change clocks on different dates.
Work with Krista Mollion
I’m the founder of FU Money Plan, a former CMO and co-owner of an eight-figure agency.
Over more than 20 years in marketing, I’ve worked on positioning, offers, campaigns and launches. I’ve also spent nine years working for myself, testing 12 income streams across services, products, courses, communities and other models.
I know how easy it is to create work that consumes your time without producing the income you expected. We’ll consider both sides: what buyers want and what it takes for you to deliver.
That perspective matters when you’re deciding not only how to make an offer more appealing, but also whether its price, format and delivery model are workable for you.
What It’s Like to Work With Me
The FU Money Plan Cohort is new. I’ve spent years helping people get clearer on their work, business, income, and next moves. Here’s what some of the people I’ve coached and advised have said.
Get your offer ready for Q1
If you’re still refining the idea, waiting for the perfect website or posting without a clear path to purchase, this is a useful time to bring the work into focus.
Over four weeks, you’ll work on one offer, test your assumptions, make it easier to understand, decide how to reach relevant buyers and prepare the materials for a launch that fits your capacity.
FU Money Plan · Cohort 2: Market, Launch & Sell
Four live working sessions + a bonus live Q&A
October 27–November 24, 202
FAQs
Discover if FU Money Plan is right for you.
Do I need to complete Cohort 1 first?
No. If you already know roughly what you want to sell, you can start here.
Cohort 1 helps you decide what to build and how you want to earn. Cohort 2 helps you develop the offer, marketing and launch plan for a direction you’re ready to pursue.
I already have an offer. Will this be useful?
You’ll work on the offer you have. Buyer research may confirm parts of it or reveal changes to the positioning, format, pricing or packaging.
We’ll also examine how you reach prospective buyers and move from interest to a sales conversation or purchase. The cohort can help you identify what needs to change before you spend more time promoting the offer.
Do I need an audience?
No. We’ll work on ways to reach prospective buyers from your current starting point.
You won’t build a substantial audience in one week. You’ll develop a repeatable approach to attracting relevant people and building relationships.
Will I launch during the program?
The finish line is your launch plan and the materials you develop through the exercises. You can begin research, outreach and testing interest during the program.
Your full launch date depends on what you’re selling, what still needs to be completed and your available time. The program is designed to help you make that timing more concrete rather than promise a launch before your offer is ready.
Will you build my funnel or write my copy for me?
You’ll receive guidance, exercises and templates to help you do the work. This group program doesn’t include private copywriting or technical implementation.
What if I don’t know what to sell yet?
Start with Cohort 1 or reach out via email to hello (at) unignorablebrands.co to explain your situation and we will help you decide. You need a direction to work on before joining Market, Launch & Sell.
Are sales guaranteed?
No. We’ll work on understanding buyers, improving your offer and preparing to sell it. The market response will give you evidence for what to do next.
The investment does not guarantee customers or revenue. It gives you a structured process, live guidance, practical exercises and time-bound accountability to help you make better-informed offer and marketing decisions.
Get your offer ready for Q1
If you’re still refining the idea, waiting for the perfect website or posting without a clear path to purchase, this is a useful time to bring the work into focus.
Over four weeks, you’ll work on one offer, test your assumptions, make it easier to understand, decide how to reach relevant buyers and prepare the materials for a launch that fits your capacity.
FU Money Plan · Cohort 2: Market, Launch & Sell
Four live working sessions + a bonus live Q&A
October 27–November 24, 2026