Your offer already sells. Now let’s scale it.
Build a practical plan to reach more buyers and grow sales of your existing offer, with your available time and delivery capacity in mind.
For people with a defined offer they’ve already sold and delivered to paying customers.
Register your interest to discuss your offer, fit and the next available dates. Registering does not reserve a place, confirm eligibility or commit you to enrolling.
“I’m good at what I do, but I struggle with the marketing and selling part.”
Your customers value your work. But getting the next sale still feels unpredictable. Referrals arrive when they arrive, posting takes time, and interested people sometimes disappear without buying.
You know you can deliver. The question is how to reach more of the right buyers and help them move from interest to purchase.
In Market, Launch & Sell, we’ll examine how customers currently find you, why they buy and where you’re losing opportunities. Then we’ll work on your marketing, sales materials and follow-up, bringing them together into a practical plan for your next launch or campaign.
What You’ll Build in 4 Weeks
We’ll review how your offer currently sells: who buys, where customers come from, what helps them decide and how many customers you can serve. Then we’ll identify what’s limiting growth and choose a realistic sales target.
You’ll build: a sales baseline, a growth target and a focused plan for where to put your marketing effort.
Using what you know about your existing customers, we’ll choose practical ways to reach more people likely to buy. That could include content, email, outreach, referrals or partnerships. You’ll develop messages that connect your offer to their needs and give them a clear next step.
You’ll build: a buyer acquisition plan, campaign messages and a weekly activity schedule.
We’ll examine what happens between someone discovering your offer and paying for it. You’ll work on your sales page, emails or sales conversations, using real customer questions, objections and proof. We’ll also develop follow-up for interested people who haven’t bought yet.
You’ll build: improvements to your purchase process and a sales and follow-up sequence.
Bring the work together around a campaign for your existing offer. We’ll map the preparation, promotion, sales period and follow-up, accounting for your available time and delivery capacity.
You’ll build: a campaign calendar, an asset checklist and a plan for tracking sales and reviewing results.
Bring your campaign plan, drafts and remaining questions. We’ll work through obstacles and identify what needs attention before you put the plan into action.
Is This For Me?
Still deciding how you want to work and earn? Start with Life, Work, and Income by Design.
Need to develop a service offer and gain experience with paying clients? Explore Build Your Services Business.
Already have substantial independent paid client experience and want to turn it into original material, a product or a program? Explore Build Your Intellectual Property.
Market, Launch & Sell focuses on the same offer you’ve already sold and delivered. Completing another program does not replace that requirement.
How the program works
Each week, you’ll apply the material to the same existing offer. Between sessions, you’ll review your sales information, develop marketing materials and work on how you reach buyers, convert interest and follow up.
We’ll use the live sessions to discuss your work, review decisions, answer questions and help you get unstuck. You’ll bring the pieces together into a practical plan for your next launch or sales campaign, with guidance and accountability along the way.
This is a group program. Guidance and feedback are provided within the group format; private one-on-one sessions are not included.
You’ll create and implement your own materials. Copywriting done for you, technical setup, website or funnel builds, and campaign management are not included. If you need more in-depth support, we can discuss a separate paid engagement, subject to availability.
Your enrollment includes
- Four live working sessions with Krista.
- Practical exercises and reusable templates.
- Group discussion, feedback and opportunities to ask questions.
- A bonus live Q&A to review your plans and work through remaining obstacles.
- A sales growth plan, buyer acquisition plan, sales and follow-up sequence, and a calendar for your next launch or campaign.
- Exercises and group feedback to help you develop your sales growth plan, buyer acquisition plan, sales and follow-up sequence, and campaign calendar.
Work with Krista Mollion
I’m the founder of FU Money Plan, a former CMO and co-owner of an eight-figure agency.
Over more than 20 years in marketing, I’ve worked on positioning, offers, campaigns and launches. I’ve also spent nine years working for myself, testing 12 income streams across services, products, courses, communities and other models.
I know how easy it is to create work that consumes your time without producing the income you expected. We’ll consider both sides: what buyers want and what it takes for you to deliver.
I’ll help you identify what’s limiting sales and build a practical plan to reach more buyers, improve conversion and follow up.
What It’s Like to Work With Me
Here’s what people I’ve coached and advised have said about working with me.
Prepare your next launch or sales campaign
Bring the offer you’ve already sold and delivered to paying customers. Over four weeks, you’ll build a plan to reach more buyers, improve your sales process and follow up with interested prospects.
You’ll leave with a campaign calendar, the materials you’ve developed during the program and clear next steps that fit your time and capacity.
FU Money Plan Market, Launch & Sell
Four live working sessions + a bonus live Q&A
Register your interest to discuss your offer, fit and the next available dates. Registering does not reserve a place, confirm eligibility or commit you to enrolling.
FAQs
Do I need to complete another FU Money Plan program first?
No. You can join Market, Launch & Sell directly if you have one defined offer you’ve already sold and delivered to paying customers.
Completing Life, Work, and Income by Design doesn’t replace that requirement. Each program has a separate enrollment.
What counts as an offer that’s ready for this program?
You need one defined offer that paying customers have bought and that you’ve already delivered. You should be able to explain what they bought, what they paid, how they found you and what happened during delivery.
An idea, waitlist, free beta or an offer that has never sold does not qualify. Sales of a different service or product do not establish demand for the offer you want to bring.
We’ll review your sales and delivery experience before enrollment to assess whether the program fits.
I sell a service but want to turn it into a course or group program. Can I join?
You can bring your existing service if your goal is to sell more of that service.
Creating a course or group program means developing and testing a different offer. Your service customers provide useful insights, but they don’t establish that people will buy the new format. That work belongs in Build Your Intellectual Property. Bring the new offer here once you’ve sold and delivered it to paying customers.
Will we change my offer, pricing or packaging?
We’ll focus on marketing and selling the offer you bring. We may uncover a pricing, product or delivery problem that affects sales, and we’ll discuss what needs attention.
A full offer redesign is outside this program’s scope. If substantial offer development is needed, we’ll identify that before you spend more time promoting it.
Do I need a large audience or finished website?
No. We’ll choose ways to reach buyers based on your current customers, relationships and available time. Content, email, outreach, referrals and partnerships can all play a role.
You do need a workable way for someone to inquire or buy. We can identify improvements to that process, but building a website or setting up your accounts isn’t included.
How much work is involved between sessions?
You’ll review your sales information and use the exercises to develop your marketing materials, follow-up and campaign plan. This requires time between calls; attending the sessions alone won’t complete the work.
We’ll plan around your available time and focus on activities you can realistically carry out.
Will I launch during the program?
You can start outreach, improve follow-up and test campaign messages during the program. Completing a full launch within those weeks depends on your campaign, readiness and available time.
You’ll work toward a campaign calendar, the materials you develop through the exercises and clear next steps for putting the plan into action. You don’t need a launch date before joining.
Will you write my copy or build my funnel?
You’ll receive guidance, exercises, reusable templates and opportunities to ask questions..
This is a group program. Guidance and feedback are provided within the group format; private one-on-one sessions are not included.
You’ll create and implement your own materials. Copywriting done for you, technical setup, website or funnel builds, and campaign management are not included. If you need more in-depth support, we can discuss a separate paid engagement, subject to availability.
What if I’m still deciding what to sell?
If you’re still choosing your work and income direction, start with Life, Work, and Income by Design.
If you want to develop and sell a service using your existing skills, explore Build Your Services Business.
If you’ve independently sold and delivered relevant work to multiple paying clients over time and want to develop original material or assets from that experience, explore Build Your Intellectual Property.
If you’re unsure which program fits, register your interest and tell us about your experience and what you want to work on.
Are sales guaranteed?
No. We’ll work on reaching suitable buyers, improving your sales process and preparing your next campaign. Results depend on your offer, market, execution and buyer response.
The program provides a structured working process, guidance and accountability. It doesn’t guarantee customers or revenue.
How will I know when enrollment opens?
We’ll review your inquiry and get back to you to discuss your existing offer, sales and delivery experience, and whether the program fits what you need. We’ll also share the next available dates, price and enrollment details.
Registering your interest does not reserve a place, confirm eligibility or commit you to enrolling.
What’s the difference between the FU Money Plan™ programs?
Each program focuses on a different stage.
Life, Work, and Income by Design
Choose or reassess how you want to work and earn, then build a practical 12-month FU Money Plan. You don’t need an offer or paying clients.
Build Your Services Business
Develop a service people can buy, set your pricing, approach potential buyers and begin building experience with your own paying clients.
Build Your Intellectual Property
Use substantial independent paid client experience to develop original material, choose a format and monetization model, and test one focused project.
Grow sales of an offer you’ve already sold and delivered to paying customers. Focus on reaching buyers, improving conversion and follow-up, and planning your next campaign.
Start at the stage you’re ready for. You don’t have to take all four programs. Each requires a separate enrollment, and completing one does not automatically establish readiness for another.
What is FU Money?
FU Money means having enough income, runway, assets, reputation and options under your control that no single employer, client, platform or person can dictate how you live and work.
You don’t have to be wealthy or quit your job. The goal is to build more choice around how you earn, so losing one source of income doesn’t turn your life upside down.
Is FU Money Plan financial advice?
FU Money Plan is an educational business and career strategy program focused on building more choice and control around how you work and earn.
I do not provide financial, investment, tax or legal advice, and no specific sales, income or business result is guaranteed.
Market, Launch & Sell is an educational program in the FU Money Plan™ series, offered by Unignorable Brands LLC. It provides business, marketing and sales education and does not provide financial, investment, tax or legal advice. No specific sales, income or business results are guaranteed. Results depend on your offer, market, execution and other factors.